Hyundai Department Store will join hands with the top-tier food hall "La Grande Épicerie de Paris" of the French department store Le Bon Marché to collaborate on gourmet content.
Hyundai Department Store said on the 22nd that it signed a memorandum of understanding (MOU) with La Grande Épicerie, the food hall of Le Bon Marché, to exchange and develop gourmet trends. This is the first time La Grande Épicerie has formed a global partnership with a department store in Asia.
Under the agreement, the two companies will collaborate on ▲ building online and offline sales channels ▲ joint marketing using gourmet content. Hyundai Department Store plans to introduce global gourmet trends to customers and provide a differentiated food culture experience through synergy with a leading European department store.
Hyundai Department Store plans to showcase more than 400 items through its online mall, including about 300 private-brand (PB) products such as olive oil, jam and sauces that La Grande Épicerie developed in collaboration with culinary artisans from regions across France, as well as local groceries currently available only through overseas direct purchase. It also plans to sell them at food halls in major Hyundai Department Store locations in the future.
It also plans to go beyond simple product sales to exchange gourmet content. The two companies are reviewing exhibition and experience-based themed events introducing French gourmet culture this year at major Hyundai Department Store locations, including The Hyundai Seoul.
Jung Ji-young, president of Hyundai Department Store, said, "This partnership will serve as an opportunity for the two companies, representing Europe and Asia, to exchange global retail trends to provide customers with new gourmet experiences," adding, "We will continue to present a variety of global collaborative content, including French gourmet culture."