Kyochon F&B, which operates Kyochon Chicken, said on the 20th that it was selected as No. 1 for the 11th straight year in the brand fried-chicken specialty shop institutional sector in the 2026 Korea Brand Power Index (K-BPI). K-BPI is an index that Korea Management Association Consulting (KMAC) compiles by assessing the brand competitiveness of domestic industries and corporations through consumer surveys, and it is released annually by industry.
Marking its 35th anniversary this year, Kyochon Chicken has built its brand identity around its three signature sauces: soy, red, and honey. Recently, while maintaining its unique flavors, it has been strengthening its menu lineup to respond to diversified customer preferences.
"Honey Garlic" and "Mala Red" are representative new menu items. In addition to offering its basic seasoned and fried menus in both bone-in and boneless options, it has expanded the popular half-and-half whole-chicken lineup to five varieties to capture more segmented consumer tastes.
It is also strengthening brand competitiveness based on its own app. As of last year, Kyochon Chicken's cumulative subscribers to its app reached 7.33 million. Kyochon Chicken noted that it has built the industry's top-tier customer touchpoints.
Kyochon Chicken plans to further solidify its core brand values of "sincere management" and "co-prosperity" on the occasion of this award. Based on the unchanging taste and quality maintained for 35 years, it aims not only to grow alongside its franchisees but also to leap forward as a "100-year corporations" that elevates the stature of K-food.
A Kyochon F&B official said, "Being No. 1 for 11 consecutive years is the result of customers' trust in choosing Kyochon over a long period of time," adding, "As we mark our 35th anniversary, we will strive to become the most beloved brand by keeping the basics and principles we do best while flexibly keeping pace with changing trends."