APR's flagship brand "Medicube" will move to tap the European market through the global beauty retail channel "Sephora" (SEPHORA).
APR said on the 20th that key Medicube products have launched at Sephora. The countries include seven in Europe, such as France, Germany, Italy and Spain. They are scheduled to roll out sequentially this month across about 450 offline stores in Europe and each country's online channels.
Sephora is a beauty retail channel operated by LVMH. APR said the channel is known for strict entry standards and brand selection policies, indicating recognition of Medicube's product competitiveness and potential for global expansion.
Through this launch, APR will introduce Medicube's key skincare products to the European market. They include Zero Pore Pad, PDRN Pink Peptide Ampoule, Collagen Night Wrapping Mask, and Collagen Gel Cream.
An APR official said, "We plan to expand our brand influence across the European market by using our entry into Sephora as a springboard," adding, "Since last year, we have been working to expand our sales channels in Europe through local professional distributors, and alongside this Sephora entry, we will strengthen the foundation for sales growth and K-beauty's growth in the global beauty market."