Haitijinro Beverage said on the 19th it will launch a nonalcoholic new product, "Terra Zero."
The new Terra Zero contains Hitejinro Beverage's manufacturing know-how that has pioneered and grown Korea's nonalcoholic beer-flavored beverage market. If "Hite Zero 0.00" set the standard for nonalcoholic beer-flavored beverages that emphasize health and functionality, Terra Zero targets consumers who, amid the spread of the sober curious trend (Sober curious, pursuing a lifestyle of consciously not drinking or reducing alcohol), want to enjoy the distinctive flavor of beer as it is, beyond a mere alternative beverage.
It features Australian clean malt concentrate that brings out malt's uniquely nutty aroma and deep flavor. On top of that, powerful carbonation that bursts refreshingly in the mouth adds crispness. In particular, it differentiated its manufacturing process by applying a "non-fermentation method" in which alcohol is not produced from the manufacturing stage because it does not go through fermentation. It also excludes four elements: alcohol, calories, sugars, and sweeteners.
A Hitejinro Beverage official said, "This new product is a strategic product developed for consumers who expect beer-level satisfaction even from nonalcoholic beverages," and added, "Together with the existing Hite Zero 0.00, we will further increase our influence in the nonalcoholic beer-flavored beverage market based on a more refined product lineup."