The lunchbox franchise Hansot Dosirak said on the 19th that it will strengthen its one-bowl menu that can be enjoyed conveniently for the new school term season. With the start of the March semester and the rise of the so-called "time poor" phenomenon, in which people carve out bits of time amid busy schedules, the company is targeting consumers who try to eat during the time moving to after-school academies or in breaks between classes.
To that end, Hansot Dosirak released "chicken nanban rice bowl" in February and introduced "garlic soy sauce chicken rice bowl" in March. This is part of its ongoing move to expand its product lineup by launching one-bowl items such as bibimbap and fried rice. Among all of Hansot Dosirak's menu items, one-bowl dishes account for about 54%.
In particular, Hansot Dosirak said demand for one-bowl dishes is likely to remain steady. As solo dining becomes more common with the spread of the single-dining culture and the increase in single-person households, demand for convenient meals continues to grow.
A Hansot Dosirak official said, "We are continuing to develop a variety of menu items to meet consumers' desire for meals that are both simple and filling," adding, "We will continue to expand our one-bowl lineup to provide customers with highly satisfying dining experiences."