As a live concert celebrating BTS's comeback is set for the 21st at Gwanghwamun Square, Paul Bassett, a coffee chain operated by M's Seed, an affiliate of Maeil Dairies, will introduce a limited menu at stores around Gwanghwamun.
According to the industry on the 18th, Paul Bassett is selling lavender ice cream at stores near Gwanghwamun from the 16th to the 22nd.
Stores selling the lavender ice cream are Paul & Milldo Gwanghwamun, Jonggak Station, Gwanghwamun D Tower, and Koreana Hotel, four locations in total. The lavender ice cream is purple, the symbolic color of BTS and its fandom, ARMY.
The item was sold for a limited time at select stores during last summer's season. This time, it will be offered for a week to coincide with the BTS concert dates.