Dongwon F&B CI. /Courtesy of Dongwon F&B

Dongwon F&B said on the 17th that it will sign a memorandum of understanding (MOU) with Seoul National University to spread a healthy food culture and create a balanced dietary environment.

According to Dongwon F&B, the headquarters will sign the "business agreement to lead the food industry that creates health value" at the administration building of Seoul National University in Gwanak District, Seoul, in the afternoon. Dongwon F&B CEO Kim Seong-yong, Seoul National University President Yu Hong-lim, and Seoul National University Health Culture Project Group head Yun Yeong-ho are expected to attend the signing ceremony.

Through this agreement, Dongwon F&B will receive consulting on a "corporate health community culture" for workers' health from the Seoul National University Health Culture Project Group. It also plans to collaborate by developing and producing products that meet the health food standards presented by Seoul National University experts.

The key products for collaboration are "Dongwon Tuna" and "Yangban 100 Bap." Dongwon F&B will produce content related to nutrition and food culture information using the two products with the Seoul National University Health Culture Project Group and spread it through QR codes on the product packages.

In addition, it plans to not only push promotions such as ▲ discounted sales ▲ purchase verification, but also expand the scope of collaboration to product lines such as dairy products and beverages.

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