APR said on the 16th that its flagship brand "Medicube" has entered Nykaa, India's largest beauty platform, and will move to penetrate the Indian market.
Nykaa is India's No. 1 online beauty platform corporations and is leading the market through an omnichannel strategy that combines online and offline. It operates more than 260 offline stores across India, and about 90% of its total sales come from online, making it a representative beauty retail corporations with an online-centric structure.
The products entering Nykaa this time consist of Medicube's core popular lines. ▲ Zero line ▲ PDRN line ▲ Collagen line ▲ Deep Vita C line, and other flagship skincare lines that have achieved strong sales at home and abroad are included. In particular, the four items that are the main sellers in global markets — ▲ Collagen gel cream ▲ PDRN pink collagen gel mask ▲ PDRN pink peptide ampoule ▲ Collagen night wrapping mask — will be at the center of efforts to win over local consumers. Sales have begun on Nykaa's online platform, and the products will sequentially enter offline stores in the first half, establishing a simultaneous online and offline sales system.
An APR official said, "India is a market with overwhelming potential with a population of 1.5 billion and is the next-generation key market attracting global brands," and added, "Through a strategic partnership with Nykaa, India's No. 1 beauty platform, we will showcase our unrivaled technology to Indian consumers and secure a new global growth engine following the United States and Japan."