Kolon Industries institutional sector fashion unit Kolon FnC's golf wear brand "G/FORE" is accelerating its push into the Japanese market.
Kolon FnC said on the 16th that it opened a new G/FORE store on the 11th at Omotesando Hills, a luxury landmark in Tokyo, Japan. G/FORE entered the local premium golf market last year by opening at Ginza Six, a luxury shopping mall in Tokyo.
Omotesando Hills, which opened this time, is a representative shopping mecca in Tokyo where global luxury and high contemporary brands gather. G/FORE opened on the second-floor fashion level, where high-end fashion brands are clustered, rather than in the sports section where most golf brands are located.
A G/FORE official said, "The brand's potential and performance confirmed locally in Japan since last year led to this Omotesando Hills store expansion," and added, "We will continue to offer G/FORE's unique and original brand experience and solidify our position as a luxury lifestyle brand across Asia, beyond Japan."
Kolon FnC secured leadership of its Asia business by signing an exclusive master license agreement in Nov. 2024 with G/FORE's U.S. headquarters for the Japanese and Chinese markets. Since the spring/summer (S/S) season last year, it has been ramping up the business by unveiling strategic stores in key commercial districts in both countries.