Convenience store 7-Eleven said on the 15th that it will introduce "long-life bread" that can be stored for an extended period in collaboration with a well-known Japanese bakery brand.
7-Eleven exclusively launched three breads in collaboration with Pasco, counted among Japan's top three bakery brands: "Hokkaido butter Danish," "custard bread," and "strawberry jam bread."
Hokkaido butter Danish emphasizes a rich buttery flavor using butter from Hokkaido, and the taste becomes even richer when heated in a microwave.
Custard bread is filled with sweet custard cream inside a soft crumb, and strawberry jam bread highlights a sweet-and-tart taste by raising the strawberry jam content to about 30%.
Pasco is a leading Japanese bakery corporations with more than 100 years of history, well known for its premium shokupan line such as "Cho-shoku bread."
The long-life bread introduced this time is characterized by its ability to be stored for a long period using the natural starter "panettone mother." Because the panettone mother requires a long fermentation time, the flavor deepens, and the lactic acid bacteria fermentation process slows the staling of the bread, enabling a long shelf life without preservatives.
While the shelf life of typical convenience store bread is about 7-9 days after production, these products can be stored for up to 68 days.