Samsung C&T's fashion division will run an integrated online-offline promotion.
Samsung C&T's fashion division said on the 13th that it will roll out a large-scale integrated promotion for the spring season at department stores, shopping malls, and other offline shops, together with the SSF Shop online mall.
Under the name "Brand Day (BRAND DAY)," Samsung C&T's fashion division will run the promotion from the 13th to the 15th and offer a 10% discount on this spring season's new products.
The event features not only Samsung C&T's in-house brands such as Beanpole, Galaxy, Kuho, Lebeige, Beaker, Juun.J, Sand Sound, The Aperture, and Anggae, but also a variety of imported brands including Lemaire, AMI, Maison Kitsuné, Ganni, Jacquemus, Studio Nicholson, Tory Burch, Theory, Sandro, Maje, and FitFlop.
The SSF Shop online shopping platform will also run various promotions during the same period. It will issue coupons for discounts of up to 15% on this spring season's new products and hold a payback event that gives 10,000 Purple Coins to customers who purchase 200,000 won or more.
Hyun Tae-young, who oversees sales strategy at Samsung C&T's fashion division, said, "It's a promotion that lets shoppers purchase new products at reasonable prices as the spring season gets underway," adding, "We will continue striving to provide enjoyable shopping experiences across online and offline channels."