Convenience store Seven-Eleven said on the 12th that it will officially introduce the instant smoothie machine gaining popularity in Japan and install it sequentially in stores in Korea.
Since Dec. 2024, Seven-Eleven has brought in the smoothie device used at Seven-Eleven in Japan and carried out product development and operation tests tailored to the domestic environment. After about a year of preparation, it began sequential installation in stores nationwide on the 11th to capture summer-season demand.
The strengths of Seven-Eleven's smoothie machine are hygiene and stability. It set different mixing times, rotation speeds, and blade heights for each product to achieve the optimal texture and flavor for each item. It also features an automatic blade-cleaning function for sanitary management.
The smoothies launching this time are three varieties: "strawberry banana smoothie," "mango smoothie," and "berry yogurt smoothie." Based on operations in Japan, it built infrastructure dedicated to Korea and developed products to suit domestic consumer tastes. The price is 3,000 won.
Park Dae-seong, head of Seven-Eleven's instant foods team, said, "Instant foods are growing into a signature convenience-store offering by emphasizing value for money and ease of eating," and added, "We are focusing on strengthening competitiveness, including by introducing differentiated products."