Burger King said on the 10th that it will launch three new items in its "Maximum" series, the "Garlic Bulgogi Maximum," starting on the 12th.
The new "Garlic Bulgogi Maximum" expands choices by dividing Burger King's steady seller, the Garlic Bulgogi Whopper, into three types by number of patties: "Garlic Bulgogi Maximum 2," "Garlic Bulgogi Maximum 3," and "Garlic Bulgogi One Founder."
Since its 2023 launch, the "Maximum" series has steadily expanded its lineup—with Quattro, Bulyangyang, Whole Shrimp, and The Ochi Maximum—garnering a positive response from consumers. "The Ochi Maximum," released last year, sold 250,000 units within two weeks of its launch.
For the Garlic Bulgogi Maximum ad, Burger King once again hired Choo Sung Hoon, who was the model for "The Ochi Maximum."
The "Garlic Bulgogi Maximum" series will be sold at Burger King stores nationwide from the 12th through Aug. 26.