Lotte Duty Free and Hyundai Duty Free will open new stores at the departure hall duty-free shops of Incheon International Airport in April.
According to the duty-free industry on the 8th, Hotel Lotte, which operates Lotte Duty Free and was selected last month as a new operator for the DF1 and DF2 zones in the Incheon Airport departure hall, and Hyundai DF, which operates Hyundai Duty Free, are each renovating with the goal of opening their stores on the 17th and 28th of next month.
The DF1 and DF2 zone duty-free shops in the Incheon Airport departure hall are locations where Shilla Duty Free and Shinsegae Duty Free returned their licenses last year after failing to withstand the industry slump and rent burden.
Lotte Duty Free plans to differentiate the Incheon Airport store's merchandise mix (MD) by maintaining the competitiveness of existing in-store brands while discovering exclusive brands and trendy products.
In particular, considering that duty-free shopping has shifted from simple purchasing to valuing brand experiences, the strategy is to introduce experiential elements incorporating digital technology and provide new shopping experiences at the airport through brand pop-ups and more.
Hyundai Duty Free has become the only "full-category operator" at Incheon Airport to run all categories with the acquisition of the DF2 business right. Through this entry, it secured the beauty category, which has high preference among foreign tourists.
Hyundai Duty Free is said to plan to increase customer dwell time and raise the purchase conversion rate by designing store traffic flow, expanding brand experience spaces, and operating pop-up stores.