Shinsegae Group fashion platform W Concept (W Concept) said on the 6th that it appointed Lee Ji-eun, senior vice president in charge of Merchandise 2, as its new CEO.

Lee Ji-eun, new CEO of W Concept. /Courtesy of W Concept

The new CEO is W Concept's first woman chief and built her career at fashion corporations including LF Corp. and Kolon.

A W Concept official said, "By appointing a fashion expert as CEO, W Concept's unrivaled merchandise planning competitiveness will be further strengthened."

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