Lotte Wellfood said on the 6th that ahead of White Day it released two varieties of "Malkang Cow Choco Ball Jelly," a jelly reinterpretation of its flagship soft candy brand "Malkang Cow" (strawberry milk, chocolate milk).
This new product is the first jelly item introduced by the Malkang Cow brand. "Malkang Cow Choco Ball Jelly Strawberry Milk" contains strawberry-scented milk jelly inside a strawberry choco ball. "Malkang Cow Choco Ball Jelly Chocolate Milk" features milk jelly coated with milk chocolate. The products come in two formats: a 42g pouch and a 134g bulk (share pack).
Lotte Wellfood began rolling out shipments sequentially from mid-February and plans to expand consumer touchpoints through first-phase promotions in March and White Day season promotions. The new products are available online and through major retail channels.
A Lotte Wellfood official said, "To mark White Day, we introduced Malkang Cow in a new format for consumers looking for something different," adding, "We plan to continue launching a variety of products that expand the brand experience."