CJ Olive Young (hereinafter Olive Young) said on the 5th that it has established its first local logistics base, the "U.S. West Center," in Bloomington, California.
The Olive Young U.S. West Center, about 3,600 square meters (1,100 pyeong) in size, will serve as a logistics hub for K-beauty products distributed across North America through Olive Young.
Olive Young plans to directly and indirectly support local logistics across customs clearance, inventory storage, and delivery to reduce the burden on brands. For brands lacking their own delivery infrastructure, it will also provide logistics support for non-product areas such as marketing fixtures and displays. It will also offer E2E (End To End) services that take responsibility for the entire logistics process for brands entering the "K-beauty zone" inside Sephora stores in North America.
Olive Young plans to expand the West Center in stages in line with increasing cargo volume. It also plans to complete a logistics infrastructure that covers all of North America by building a "multi-base system," including securing additional logistics bases in the eastern region in step with changes in local demand.
An Olive Young official said, "With the opening of a local store in May ahead, it is significant that we have built a core logistics network that can respond stably to K-beauty demand," adding, "Based on this, we will strengthen local retail competitiveness and actively support promising K-beauty brands' entry into the North American market."