Binggrae unveiled a new ad campaign for Banana Flavored Milk on the 5th.

Binggrae unveils a new advertising campaign for Banana Flavored Milk on the 5th. /Courtesy of Binggrae

Binggrae said the ad uses the concept "Will the original Banana Flavored Milk and the unsweetened product taste the same or different?" and captures a cheerful debate over the flavors of the two products.

For this campaign, Myung Jae-hyun and Taesan of BOYNEXTDOOR were selected as Banana Flavored Milk models. Myung Jae-hyun and Taesan have often been seen on broadcasts enjoying Banana Flavored Milk.

Binggrae said it plans to showcase the ad video across various platforms, including TV, its official YouTube channel, and large outdoor ads, and to roll out a range of marketing activities that include consumer-participation events.

A Binggrae official said, "This Banana Flavored Milk campaign will spark curiosity about whether the original and the unsweetened versions taste the same or different," adding, "We hope consumers compare the two products themselves and share their enjoyable opinions."

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