Dongwon Industries said on the 4th that it will hold various events at major distribution channels and brand stores to mark Tuna Day on Mar. 7.
Dongwon Industries will stage a bluefin tuna breakdown show at major E-MART stores from the 5th to the 11th and offer up to 30% off on "premium bluefin tuna sashimi." At six Hyundai Department Store locations, from the 6th to the 8th, it will showcase special cuts such as otoro (fatty belly), chutoro (medium belly), and kama (jaw).
At Lotte Mart Zettaplex on the 7th, customers who purchase assorted bluefin tuna sashimi will receive three pieces of futomaki.
At the Dongwon Industries Naver brand store, it will introduce "domestic bluefin tuna sashimi," prepared into easy-to-eat portions by flash-freezing bluefin tuna caught in coastal waters of Korea. It will also run a purchase certification event through the 8th.
A Dongwon Industries official said, "We planned this event so that consumers can more easily access Dongwon Industries' tuna products as Tuna Day approaches," adding, "We will continue to promote Dongwon Industries' fresh and healthy seafood through various online and offline marketing efforts."