Medicube, APR's flagship beauty brand, said on the 4th that its toner pad lineup has surpassed a global cumulative sales volume of 20 million units.
As of December last year, the cumulative domestic and overseas sales of Medicube's toner pad lineup exceeded 20 million units. Sales doubled in nine months after surpassing 10 million units in global cumulative sales in March last year.
Seventy percent of total sales came from overseas markets. Medicube is expanding online sales centered on major e-commerce platforms such as Amazon. In key countries, it is also accelerating entry into offline distribution channels.
Among the toner pad lineup, the best-selling product is the "Zero Pore Pad." Since February last year through the first week of March this year, Zero Pore Pad has maintained the No. 1 spot in Amazon's toner and lotion category for more than a year.
In October last year, taking the Asia-Pacific Economic Cooperation (APEC) summit in Gyeongju as an occasion, White House Spokesperson Karoline Leavitt, who accompanied the U.S. president's visit to Korea, mentioned the "Zero Pore Pad" on her personal social media as a "recommended Korean skincare product."
A toner pad is a skincare product used by wiping the skin with a pad soaked in toner. It provides immediate hydration to the skin and allows exfoliation or texture care without separate cotton pads.
An APR official said, "We will continue to introduce differentiated products based on global consumer demand and further solidify our position as a global skincare brand."