Hyundai Department Store is teaming up with domestic and overseas online travel agencies (OTAs) to introduce tour passes for foreign tourists.
On the 2nd, Hyundai Department Store said it will launch the "Yeouido Pass" and "K-beauty Pass" on the 6th in collaboration with "Klook" and "KKday." This is the first time a domestic retail company has planned a pass product that combines discounts on tourist attractions with shopping and experience benefits through an OTA platform.
The "Yeouido Pass" is a condensed course featuring a Hangang river cruise and hot air balloon experience centered on The Hyundai Seoul. Pass holders can receive free "K-idol quick makeup" and personal color consultations at major beauty stores inside The Hyundai Seoul. They can also receive 15% and 10% discounts, respectively, when using the Hangang "Seoul Cruise" and the hot air balloon "Seouldal." Restaurant discounts and free drink coupons inside the department store are also included.
The "K-beauty Pass" is designed as a course to complete Korean-style styling. Customers can receive services at a 10% discount at famous hair salons such as "Juno Hair" and "Quaffirst," which are located in six Hyundai Department Store branches, and at "Jenny House" in Cheongdam-dong. It also includes a 10% discount at major branches of "Sihyunhada," known for its unique ID photos.
When foreign tourists select a pass on an OTA platform, a mobile voucher is issued. By following the instructions and accessing the "H Point Global" app, various free experience tickets and discount coupons are automatically created in the coupon box. The "Yeouido Pass" can be downloaded and used on KKday, and the "K-beauty Pass" can be downloaded and used on Klook.
Hyundai Department Store will also strengthen convenience services for foreign customers beyond these tour passes. It will provide free luggage storage services through tourist desks at each store, and in May it plans to open "Live Seoul," a foreigner-only pop-up space at The Hyundai Seoul, to continue K-beauty experience events.