Musinsa said on the 2nd that it will exclusively release a collaboration collection between the popular outdoor and climbing brands "MADDEN" and "TANSANMAGNESIUM."
According to Musinsa that day, a pop-up store will run at the Musinsa Store Seongsu through the 31st to showcase the collaboration products.
The collaboration was planned as the heritage outdoor brand MADDEN, which began in the United States in 1874, met TANSANMAGNESIUM, born from climbing culture. It will propose high-sensitivity styles that are good not only for outdoor activities such as hiking and climbing but also for everyday wear.
MADDEN is a popular brand that has remained at the top of the Musinsa rankings, with sales surging more than 800% from a year earlier this year. In particular, even before its release, the collaboration product that added TANSANMAGNESIUM's graphic elements to MADDEN's signature item "Funny pullover," which has sold more than 10,000 units cumulatively, drew strong interest from consumers.
At the Seongsu pop-up store, visitors can check out the full collaboration lineup in person, including the "MADDEN X TANSANMAGNESIUM Funny pullover hoodie," which caused a sellout frenzy online. There will also be a giveaway event for visitors. Customers who purchase 150,000 won or more will receive a limited-quantity miniature key ring modeled after the collaboration product, and among on-site participants, a drawing will offer a YOLI big bag.
A Musinsa official said, "The meeting between popular brands showing the most dynamic growth at Musinsa will offer a differentiated delight to customers who value both style and performance."