Ace Bed said on the 27th that it will freeze prices across all products again this year. Although a "price hike domino" is spreading across the furniture industry due to rising raw material costs and high inflation, the company said it will prioritize mutual growth with customers and take the lead in easing the burden on consumers.
Ace Bed has kept prices unchanged for about 3 years and 2 months as of Feb. 2026, since the last adjustment in Dec. 2022. With this decision, the price freeze will continue for the rest of the year, effectively keeping prices unchanged for more than four years.
In addition, Ace Bed has invested about 470 billion won over the past 15 years to directly purchase regional hub buildings such as "Ace Square," continuing a mutual-growth management approach for partner franchise owners. As the building owner, headquarters set rents below surrounding market rates and froze them for an extended period so owners can operate stably without the burden of rising rents.
In addition, Ace Bed is returning corporations' profits to society through social contribution activities such as ▲ donating rice for holidays ▲ providing 11 billion won to support wildfire recovery ▲ supporting patients with ALS ▲ sharing coal briquettes.
An Ace Bed official said, "Considering that this is a difficult time for all members of society, including consumers, due to economic uncertainty, we decided to maintain our price freeze policy this year as well," and added, "In line with our management philosophy of returning corporations' profits to society, we will continue a mutual-growth approach that grows together with customers and partners. We will continue genuine management through concrete actions and results."