Dining Brands Group Co., a comprehensive dining company, said on the 27th that it appointed Im Hye-sun, executive vice president, as the new CEO of its subsidiary Outback Steakhouse (hereafter Outback) and carried out an organizational reshuffle aimed at strengthening a professional management system for each brand.
The new CEO Im is a professional manager who has led brand strategy and marketing, product innovation, and organizational operations for about 25 years at major global and domestic F&B corporations such as Unilever, Nestlé Korea, Outback Steakhouse Korea, SPC Baskin-Robbins, and A TWOSOME PLACE.
Dining Brands Group Co. plans to strengthen Outback's brand accountability management through this appointment and further advance brand competitiveness under the group's strategic direction and support system. Through this, the company aims to solidify brand identity while fully launching an innovation strategy centered on customer experience to enhance brand value.
Song Ho-seop, CEO of Dining Brands Group Co., said, "The appointment of CEO Im and the subsequent organizational reshuffle are strategic measures we have pursued to clarify brand-specific expertise and accountable management under the group's mid- to long-term vision and growth strategy," adding, "We will expand brand-specific accountable management so each brand can demonstrate top-tier competitiveness suited to the market environment, while integrating key support functions—strategy, finance, procurement, logistics, and digital—at the group level to boost efficiency and synergy."