Musinsa to open an outlet-only store.
Musinsa said on the 26th it will open an outlet-only offline store at Lotte Mall Eunpyeong on Mar. 5.
The store will be about 476 pyeong (1,573㎡) in net floor area and will be located in the basement of Lotte Mall Eunpyeong. It will be organized into 11 zones, including Musinsa Young, Girls, and Bag & Cap Club, as well as beauty, boutique, and used. For the month of March, it will also run a special price zone offering popular brand products priced between 19,900 won and 49,900 won.
Musinsa plans to transfer the curation capabilities of its online-verified outlet specialty section to offline to expand customer touchpoints. It departs from the outlet model focused on simply listing low-priced items and instead concentrates on a "specialty-section strategy" that offers trendy, popular brands at reasonable prices.
To mark the opening, Musinsa will run a promotion. From Mar. 5 to 8, it will offer an additional offline-only discount, with savings of up to 73%. For the first four days, it will give early visitors a 50% extra discount coupon that discounts up to 50,000 won on purchases of 100,000 won or more.
A Musinsa official said, "The outlet store will provide a channel for inventory clearance and cash flow for participating brands, and give customers the joy of discovering trendy brands that are hard to find at typical outlets," adding, "We will continue to expand outlet-exclusive product lines to simultaneously ease brands' inventory burdens and drive sales growth."