GS Retail said on the 25th that it held a sharing event titled "a warm and special meal shared by GS Retail and Edward Lee" at Anna's House, a social welfare foundation in Seongnam, Gyeonggi Province.
The event was organized to give back to society in gratitude to customers who sought out various products that GS25 created in collaboration with chef Edward Lee. The GS25 Edward Lee collaboration ready-to-eat meals recorded cumulative sales of 2.2 million units two months after their launch in Dec. last year.
That day, GS Retail prepared 600 servings of dinner based on the Edward Lee pork ribs & hamburger steak lunchbox. After the meal, 600 Edward Lee collaboration kimbap rolls were handed out to users, one roll per person.
Attendees participated in the entire process from cooking to serving, dish clearing, and cleanup, helping cafeteria users. Chef Edward Lee, who took part in the volunteer work himself, said, "It was meaningful to share with neighbors the abundance, love, and consideration embodied in Korean food."
In Apr. 2023, GS Retail also supported 600 servings of the "Hyejaroun Dosirak" at Anna's House. Kwak Chang-heon, head of sustainability management at GS Retail, said, "The first of the ways we work is 'customer first,' and this applies equally to our social contributions," adding, "We will do our best to provide practical help to those in need on the ground."