11Street's core business, the open market, returned to the black last year.
11Street said on the 25th that, backed by its open market performance, its operating loss improved for the third straight year. 11Street's operating loss last year was 39.6 billion won, down 47% from a year earlier. The operating loss in the fourth quarter was 10.9 billion won, a 53% decrease from a year earlier.
Analysts say the open market results are feeding into a recovery in earnings. The open market institutional sector has been in the black for 23 consecutive months through last month (from Mar. 2024 to Jan. 2026). The retail business based on direct purchasing also contributed to the improvement by nearly halving its annual operating loss through more efficient logistics operations.
This year, 11Street plans to push its growth strategy in earnest by focusing more on acquiring customers and sellers. Recently, 11Street strengthened customer acquisition marketing, and over three months (from Nov. 2025 to Jan. 2026) the number of new sign-ups increased about 20% from a year earlier.
It plans to bolster the free membership "11Street Plus" and cement a growth foothold through synergy with SK Planet's "OK Cashbag." In the first half of this year, it will partner with China's leading e-commerce company "JD.com" to open a cross-border reverse direct purchase service, supporting domestic sellers' overseas expansion. It also plans to improve selling convenience with AI-based automated product listing.
Park Hyun-su, president of 11Street, said, "Based on strengthened fundamentals through solid management, we will focus our company-wide capabilities on bringing in and activating customers and sellers to aggressively execute our growth roadmap," adding, "We will drive continued profitability improvement."