Pernod Ricard Korea said on the 24th that the champagne brand Perrier-Jouët has been selected for the first time as the official partner in the champagne institutional sector of the Michelin Guide Seoul-Busan 2026.
The partnership comes as the Michelin Guide marks the 10th anniversary of its Korea edition. Perrier-Jouët plans to present Perrier-Jouët Grand Brut and Perrier-Jouët Blanc de Blancs as the official champagnes at the "Michelin Guide Seoul-Busan 2026 ceremony," to be held at the Signiel Busan Grand Ballroom on Mar. 5.
Founded in 1811, the champagne house Perrier-Jouët is a brand that has emphasized harmony with gastronomy, grounded in a philosophy of elevating inspiration drawn from nature into art. With a delicate and elegant style, it has collaborated with fine-dining restaurants and chefs around the world, expanding champagne from a simple alcoholic beverage into an element of the dining experience.
These gastronomy-centered activities have been embodied through the "Perrier-Jouët Society," which features world-renowned chef Pierre Gagnaire as a global brand ambassador. Through this, Perrier-Jouët has collaborated with chefs in key gastronomy markets, offering diverse interpretations of the relationship between champagne and cuisine.
In Korea, the "Perrier-Jouët Society" launched for the first time in February, followed by a gala dinner series. Chef Jang Myeong-sik of L'Amitié, Chef Yun Ye-rang of Moulin, Chef Eom Tae-cheol of Soseol Hannam, Chefs Kim Hee-eun and Yoon Dae-hyun of Soul, and Chef Kim Do-yoon of Yoon Seoul took part, expressing the brand philosophy of "nature and art" through cuisine. In particular, through the country's first Ten Hands dining event, Michelin-starred chefs and figures from the gastronomy industry were invited together in one place, which, it noted, expanded touchpoints with the gastronomy network beyond champagne pairings.
Perrier-Jouët plans to continue expanding experiences that combine champagne and fine dining by pursuing private dining with star chefs and various marketing activities, leveraging its official partnership with the Michelin Guide Seoul-Busan 2026.