Ace Bed said on the 24th it will unveil for the first time the new top-tier model Royal Ace 100 from its premium mattress lineup Royal Acee. In particular, before the official launch, it plans to hold a pre-release pop-up (temporary store) event so consumers can experience the Royal Ace 100 in person.
The pre-release pop-up event will run for about three weeks until the 12th of next month. It will be held at three key locations in the Seoul metropolitan area: the Ace Bed Lotte Department Store main branch and Jamsil branch The Wave event hall, and Hyundai Department Store Pangyo branch. After the pop-up ends, the display will continue as a permanent exhibition at the Shinsegae Department Store Gangnam branch.
At the event site, professional managers will explain product features and provide consultations and hands-on trials tailored to individual body types and sleep habits. In addition, during the pop-up period, customers who purchase a Royal Ace grade mattress will receive additional benefits, and a luxury bedding set will be offered according to the purchase amount tier.
According to Ace Bed, the Royal Ace 100 is the highest-spec product in the Royal Ace series. Not only does it have balanced resilience between hard and soft, but it also delivers both comfort and firm support to provide an optimal sleep environment, the company said.
Ace Bed plans to strengthen brand competitiveness by expanding customer touchpoints in core commercial districts and to solidify its leading position in the top-tier mattress segment. An Ace Bed official said, "The Royal Ace 100, which is being unveiled for the first time through this pop-up event, is the top flagship model that brings together the technological prowess of Royal Ace," adding, "We hope you will directly experience the perfect balance that a top-of-the-line luxury mattress aims for."