KakaoStyle's style commerce platform "Zigzag" said on the 23rd that the brand fashion category's transaction amount has grown more than 14 times in the four years since its launch.
Zigzag created a brand fashion category in 2021. The aim was to expand the range of products and brands—design, price range, and quality—beyond the existing shopping mall category focused on people in their 20s to include customers in their 30s and older.
Zigzag's brand fashion category transaction amount recorded an average annual growth rate of 110% from 2021 through last year, increasing more than 14 times (1,378%) in four years. During the same period, the number of buyers rose more than sixfold (536%) from around 300,000.
The inflow of new buyers is also increasing. Last year, the number of new buyers in their 20s rose 476% compared with 2021. During the same period, new buyers in their 30s and 40s increased more than eightfold (728%).
The growth of the brand fashion category is attributed to factors such as an increase in onboarded brands and fast delivery services. The number of onboarded brands rose more than fourfold from 900 in 2021 to 3,800 last year, and categories have diversified beyond everyday wear to include innerwear and activewear.
In addition, through the fast delivery service "Jikjin Delivery," popular brand products can be received the same day or the next day. In fact, sales of brand fashion products with Jikjin Delivery last year increased 343% compared with 2022, when the service was introduced.
To mark the fifth anniversary of brand fashion, Zigzag will run a 15-day promotion through the 9th of next month. About 300 brands, including Spao, Mixxo, Twi, and General Idea, will be discounted by up to 90%. There will also be coupon events and live broadcasts.