Lotte Wellfood said on the 23rd that it is launching a new product for the ice cream brand "World Cone" and will run a promotion offering trips to the 2026 North and Central America World Cup so soccer fans can feel the excitement on site.
World Cone will select a total of 10 consumers by lottery and offer a trip to North and Central America in June. Winners will receive full support, including round-trip airfare and accommodations.
Through May 6, after purchasing World Cone products including the new items, consumers can check the lucky number engraved on the inside of the lid. A total of 10 winners will be drawn—seven individual entrants and three group entrants—and the winners will be announced on May 15. In addition, 5,000 participants who do not win the trip will be selected to receive World Cone e-gift cards.
The newly unveiled World Cone lineup totals three items: two in the "Premium World Cone" line—"Premium World Cone Apple Pie" and "Premium World Cone Choco Brownie"—and one "World Cone Yogurt."
The three new products are available at discount marts, convenience stores, ice cream discount shops, and other offline channels, as well as on e-commerce.
World Cone also released an ad campaign video featuring brand model Son Heung-min, offering consumers a variety of brand experiences.
A Lotte Wellfood official said, "In keeping with our status as the No. 1 ice cream in Korea, we prepared differentiated new products along with a promotion offering overwhelming benefits," adding, "We will continue to present diverse experiences through sports marketing that only World Cone can do."