Woongjin Foods said on the 23rd it will launch a limited K Heritage tea beverage edition that captures the beauty of Korea in collaboration with the Korea Heritage Service-affiliated Korea Heritage Agency (KHA). This is part of a business agreement signed by Woongjin Foods and the Korea Heritage Agency (KHA).
Woongjin Foods and the Korea Heritage Agency (KHA) signed a business agreement this month aiming to spread the value of national heritage through the "National Heritage Visit Campaign." Through this, they plan to promote the beauty and meaning of Korea's national heritage and to plan, launch, and sell collaborative products that people can experience naturally in daily life.
Woongjin Foods plans to apply the K Heritage limited edition to four tea beverages: Haneul Barley Tea, Roasted Rice Tea, Corn Silk Tea, and Cassia Seed Tea. Looking at each product's package: ▲ Haneul Barley Tea featuring traditional paintings such as "Irworobongdo" and landscape paintings ▲ Roasted Rice Tea using an image from "Hojakdo" (a folk painting of a tiger and magpie) ▲ Corn Silk Tea featuring traditional crafts such as Goryeo celadon and Andong Hahoe masks ▲ Cassia Seed Tea inspired by the architectural beauty of Gyeongbok Palace.
This campaign is also an extension of the "Haneul Barley K-TEA Campaign" that has continued since 2022. By combining K Heritage with Korea's representative tea beverages, it carries the message of "sharing the charm of Korea by drinking, seeing, and enjoying."
A Woongjin Foods official said, "We planned this K Heritage limited edition to naturally convey the beauty and meaning of national heritage through tea beverages that are the easiest to enjoy in everyday life," adding, "We will continue various activities to promote the value of Korea together."