Convenience store 7-Eleven said on the 22nd that two highballs released in collaboration with a famous chef surpassed cumulative sales of 200,000 units just three weeks after launch.
Analyzing sales data from on the 30th of last month to on the 19th, the "Hou Deok-juk yuzu baijiu highball" and "Yoon Joo-mo bokbunja highball," products made in collaboration with chefs Hou Deok-juk and Yoon Nara (Yoon Joo-mo), who drew public attention after appearing on the Netflix program "Culinary Class Wars 2," ranked No. 1 and No. 2 in sales in the highball category.
The products were planned as part of 7-Eleven's "gourmet marketing," put forward this year to strengthen product competitiveness. The chefs took part from the development stage, conducting multiple tastings to achieve the optimal flavor.
In line with rising demand for highballs, 7-Eleven will run a promotion next month selling about 20 popular and unique alcoholic beverages at 12,000 won for four cans.
A 7-Eleven official said, "This new product, infused with the know-how of star chefs, has met the expectations of consumers who value taste and quality, achieving meaningful results in a short period," and added, "As convenience-store highballs have settled as a drinking culture beyond a simple trend, we will continue to expand a differentiated lineup of alcoholic beverages."