Moonbear, the craft beer brand of Kyochon F&B, which operates Kyochon Chicken, said on the 20th that it took part in the 2026 Hotel Fair held at COEX in Seoul last month.
Hotel Fair is Korea's leading hospitality B2B trade show that spans the industry, including hotel development, operations, solutions, and F&B. At this event, which drew about 150 corporations, Moonbear took part in the Food & Beverage institutional sector and unveiled its core brand lineup to hotel F&B buyers.
It offered strategic product curation tailored to the character of each space, including lounges, poolside bars, and dining rooms. Moonbear showcased its five flagship products, spanning from classic German-style lagers to richly aromatic IPAs and sweet ales: ▲ Windy Hill Lager ▲ Moondance Golden Ale ▲ Deep Night Pale Ale ▲ Sauvignon Blanc IPA ▲ Moscato Sweet Ale.
Previously, Moonbear operated the brand zone "Moonbear Zone" at Holiday Inn in Incheon, collaborated for the summer season with Grand Hyatt Seoul, joined the fall limited "Beer Festa" at JW Marriott Hotel in Jeju, and entered Orakai Cheonggyesan Hotel, continually expanding its distribution channels centered on leading premium hotels and resorts in Korea.
A Kyochon F&B official said, "Participating in this year's 2026 Hotel Fair became an important springboard to imprint Moonbear's differentiated lineup on our main targets—hotel F&B stakeholders—and to solidify our business collaboration framework," adding, "We plan to accelerate our push into the B2B market and broaden customer touchpoints by proposing gastronomic experiences befitting our partners' premium spaces."