Cas, an official partner of the 2026 Winter Olympics, quickly shared and celebrated the moments when Korea's athletes won medals.
On the 20th, according to Oriental Brewery, Cas posted on its official social media (SNS) every time news broke of a medal by a Korea athlete, sharing the event results along with how the athlete prepared.
From Kim Sang-kyum, who won the first snowboard medal early in the Games, to Choi Gaon, who claimed the first-ever gold in a snow event, Cas released congratulatory messages immediately after each medal was clinched and delivered the news swiftly.
Cas replaced an existing on-air commercial with footage featuring Kim Sang-kyum's competition to match the news of his silver medal. For Choi Gaon's post, it honored her fighting spirit with the line, "A run that turned the impossible into possible unfolded into a miracle-like narrative on the snow."
On Cas's official SNS, reactions followed such as, "I was surprised the medal news arrived faster than the news," and, "Thank you for recording and remembering our athletes' shining moments together." Cas also drew attention during the 2024 Paris Olympics by swiftly incorporating footage of Oh Sang-uk's match into an existing TV commercial right after his gold medal win.
CJ CheilJedang, an official partner of the Korean Sport & Olympic Committee (KSOC), also joined in the congratulations. Through the official SNS accounts of CheilJedang and Bibigo, CJ shared the news of the first-ever gold medal for Korea in snowboard halfpipe, saying, "The takeoff of the record-setting girl, Choi Gaon, wrote a new history." In particular, it quoted Choi's pledge, "I want to show the best performance on the Olympic stage of my dreams," adding its support as a sponsor that has watched the athlete's long-standing pursuit.