Haitai Ice's Bravo Cone said on the 20th that it signed an official sponsorship for the 2026 Korea Baseball Organization (KBO) League with the KBO.
Through this sponsorship, Bravo Cone is set to meet Korea Baseball Organization (KBO) League fans during the 2026 KBO League regular season, All-Star Game, and postseason.
The Bravo Cone brand will appear on TV and online platforms that broadcast Korea Baseball Organization (KBO) League games live. Haitai Ice said that during the All-Star Game and postseason, it plans to expand opportunities for Bravo Cone's brand experience by organizing Bravo Cone giveaway events and ticket purchase verification promotions for Korea Baseball Organization (KBO) League fans visiting the ballpark.
Bravo Cone plans to continue various campaign activities, including sports marketing, even after the merger of Binggrae and Haitai Ice Cream Co. is completed in April.
A Haitai Ice official said, "We hope Bravo Cone will take its place as a national ice cream by joining the Korea Baseball Organization (KBO) League, the national sport."