Chosun Hotel & Resort (Chosun Hotel) said on the 20th that it will achieve annual kimchi sales of 100 billion won by 2030.
Chosun Hotel set this year's annual kimchi business sales target at 62 billion won. It presented 100 billion won as a mid- to long-term target by 2030. It plans to expand production infrastructure and step up efforts to tap overseas markets.
Earlier, Chosun Hotel opened the "Chosun Hotel Premium kimchi Center" in Seongnam, Gyeonggi Province, on the previous month. It is a Hazard Analysis and Critical Control Point (HACCP) production facility, 2.5 times larger than before at 500 pyeong, equipped with a manufacturing building, a menu development lab, and a storage building.
Through the kimchi center that was expanded and relocated this time, it plans to more than double production by 2030. The maximum daily output will be increased to about 6 tons (t).
It will also ramp up efforts to target overseas markets such as the United States and Japan. Chosun Hotel signed an export contract with the premium Korean food platform "Urankimall" in the United States through E-Mart America, Inc. (EAI) and on the 19th began its first shipment of about 1.5 t of baechu kimchi and chonggak kimchi.
In Japan, it plans to open a pop-up store at the food hall of the Hankyu Department Store main branch in Osaka in Jun. and showcase baechu kimchi, geotjeori, kkakdugi, and more.
Chosun Hotel kimchi began selling at the food hall of the Shinsegae Department Store Gangnam branch in 2004 at the request of hotel guests. After establishing an in-house production facility in 2011, it has led the premium hotel kimchi market.
As household kimjang traditions shrank after COVID-19 and demand for packaged kimchi increased, sales grew rapidly. Chosun Hotel kimchi recorded an average annual growth rate of 23.8% from 2021 through last year. Last year's annual sales were 54 billion won, topping 50 billion won for the first time.