Pernod Ricard Korea said on the 19th that Champagne "Perrier-Jouët" will hold a Perrier-Jouët free-flow event with Signiel Seoul's "Bar 81."
The free-flow promotion takes place on the last Thursday of every month at Signiel Seoul's "Bar 81" on the 81st floor of Jamsil Lotte World Tower. Guests can enjoy "Perrier-Jouët Grand Brut" while taking in Seoul's night view with a panoramic sky view.
Perrier-Jouët is a French champagne house with a tradition of more than 200 years. The "Perrier-Jouët Grand Brut" featured during the promotion is a "brut"-style champagne, the first dry champagne in the history of champagne, characterized by a harmony of acacia white flower aromas and rich fruit notes such as pear, citrus, and peach.
A variety of programs have also been prepared to further enrich the appeal of Perrier-Jouët Grand Brut. The event is arranged to be enjoyed with fruit platters, and adds diverse entertainment elements such as DJing and magic performances to provide an experience that goes beyond a simple champagne tasting, blending gastronomy and entertainment.
This promotion will also showcase a champagne experience reflecting the sensibility and philosophy of bartender Kim Ji-yu, who serves as manager and head bartender at Signiel Seoul Bar 81.
Miguel Pascal, executive managing director and head of marketing at Pernod Ricard Korea, said, "This event was designed so that consumers can experience Perrier-Jouët's brand philosophy of elevating nature into art at Signiel Seoul's Bar 81, a top-tier hotel bar," adding, "We hope it will be a time to deeply experience the allure of prestige champagne through special moments with Perrier-Jouët."