Lotte Department Store said on the 18th that Time Villas Suwon on the 13th unveiled the "Super Kids Growth Center," the first by a retailer.

A child undergoes testing at the Super Kids Growth Center in Time Villas Suwon. /Courtesy of Lotte Department Store

The "Super Kids Growth Center" is a children's growth brand that combines infant and toddler physical education with physical therapy. It runs customized programs that help children grow and develop in a healthy way. Positioning itself as Korea's only "all-care solution for child growth," it checks each child's growth and developmental status through systematic growth care and a professional management system led by physical therapists, and provides physical education content focused on growth and development.

To mark the new opening, Time Villas Suwon is offering free growth screenings and nutritional supplement samples to visiting customers through the 20th. In addition, through the end of February, new registrants will receive a 20% discount on tuition.

Kids team leader Kim Seon-yeop of Lotte Department Store said, "As parents' interest in their children's healthy growth and development has risen, we moved beyond conventional play-focused kids cafés to proactively introduce specialized content for growth and development."

"In particular, because Suwon has grown into the largest city in Gyeonggi with a population of 1.2 million through industrial complexes and the creation of multiple new towns, we expect strong interest and response to kids content from many Millennial and Gen Z parent customers," the person said. (End)

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