Burger and chicken brand Mom's Touch said on the 13th that it will launch two burgers and one chicken item, created in collaboration with renowned Chinese cuisine chef Hou Deok-juk, on Apr. 12.
Following last year's collaboration with chef Edward Lee, Mom's Touch said it plans to team up this year with chef Hou Deok-juk to expand its spectrum of differentiated flavors by reinterpreting the chef's unique sensibility and know-how—honed by preserving the essence of traditional Chinese cuisine while constantly trying new things—into quick-service restaurant (QSR) menu items.
Chef Hou Deok-juk is a Chinese cuisine chef with 58 years of experience who led Shilla Hotel's Chinese restaurant Palsun and is regarded as the first in the industry to rise to an executive position at a major corporation on culinary skill alone. Most recently, through the Netflix variety program "Culinary Class Wars: Season 2," Hou also gained broad public recognition.
Mom's Touch explained that it decided on this collaboration believing that chef Hou Deok-juk, who combines the authenticity and popularity of Chinese cuisine, will draw broad taste consensus across generations.
Ahead of the official launch of the "Chef Hou Deok-juk Collection," Mom's Touch will invite customers on Apr. 3 to experience and discuss the new menu in advance.
A Mom's Touch official said, "Chef Hou Deok-juk is a living legend in the history of Chinese cuisine in Korea and someone who has continually taken on new challenges, aligning with the brand's aim of offering 'new taste experiences,'" adding, "Following the March launch of the Chef Hou Deok-juk Collection, in April we are preparing a special collaboration with webtoon artist and broadcaster 'Dark Chef' Kim Pung. Please look forward to the diverse variations of Mom's Touch menus reinterpreted through chefs' creative recipes."