CJ Olive Young said on the 13th that to mark the launch of the wellness curating platform "Olive Better," it will run a "New Wellness Lounge" pop-up store at the Trend Fountain on the first floor of Olive YoungN Seongsu through March 9.
The New Wellness Lounge was planned to introduce more intuitively the lifestyle proposed by Olive Better amid the recent spread of the wellness trend. Olive Young said it plans to use this pop-up to help anyone practice wellness easily and enjoyably and discover their own health routine.
At the pop-up, visitors can experience wellness naturally in the flow of daily life—eating, resting, and moving. First, focusing on "Eat well" and "Nourish well," it offers time-specific wellness products three times a day. In the morning, olive oil and granola; in the afternoon, a boost shot; and in the evening, healthy snacks, allowing visitors to lightly reflect on everyday eating habits.
The routine continues with activity and rest. Along with light games such as playing omok, it is set up so visitors can experience "Fit well" and "Glow well" using a stretching guidebook and related items. In one part of the space, a keyring event linking walks with social media (SNS) will also be held.
The "Relax well" and "Care well" themes include aromatherapy oils for calm and headsets for listening to rhythmic house music. It also suggests time to collect one's thoughts with writing instruments for jotting down worries and easy-to-read books.
An Olive Young official said, "The 'New Wellness Lounge' is even more meaningful because it is a space created together by Olive YoungN Seongsu, a trendsetter, and the wellness curating platform Olive Better," adding, "We will continue to plan diverse content so customers can experience wellness and discover their own routines."