Hyungji Elite disclosed on the 13th that sales for the 25th half-year (July 2025–Dec. 2025) came to 88.1 billion won, up 19% from a year earlier. Operating profit for the same period rose 346% to 7.3 billion won.
Sales from the sports merchandising business were 33.9 billion won, up 180% from 12.1 billion won a year earlier. Expansion of new contracted clubs, strong performance by partner clubs, and broader offline fan touchpoints through pop-up stores underpinned the growth.
The workwear business completed its renewal as Will Be Lab and, through diversification of sales channels, has established itself as a revenue outlet spanning B2B (corporations-to-corporations transaction) and B2C (corporations-to-consumer transaction). The school uniform business, after gaining a foothold in China's premium school uniform market, entered Japan for the first time in the domestic school uniform industry.
A Hyungji Elite official said, "We achieved both internal strength and external growth with the sports merchandising business as a powerful growth engine," and noted, "We will raise the corporation's constitution and scale to a global level and take another leap forward."