Shinsegae Casa's premium living and lifestyle brand Casamia said on the 12th that it has released new products in its global designer collaboration project, the "Designers Collection." The new lineup consists of the "Aurora" bedroom series, the second collaboration with world-renowned designer Patricia Urquiola, and the "MK2" dining series featuring Japanese furniture designer Mikiya Kobayashi.
Patricia Urquiola is one of the five leading designers chosen by Time. Having worked across furniture, space, graphic, and industrial design, she is regarded as a figure who has led the global design market. She is currently the creative director of the Italian luxury furniture brand Cassina. She has continued wide-ranging collaborations with major living brands such as Alessi, B&B Italia, Kartell, Molteni, and Flos; fashion houses including Louis Vuitton and Ferragamo; and even hotel, resort, and automobile brands.
The newly unveiled "Aurora" bedroom series features a curved silhouette inspired by nature and a blend of materials and colors. The bed headboard applies a voluminous form and wing structure inspired by seashells to create warmth and stability. Using neutral beige natural cowhide leather and light gray bouclé fabric, it enables a warm bedroom atmosphere.
Storage furniture enhances practicality and design completeness with a walnut veneer body, an eco-leather top, and gold-colored brass handles. The armchair combines semi-bouclé fabric with an ash solid-wood frame to create sculptural beauty and comfort. It comes in two colors, ivory and red. Launched at the same time, the "MK2" dining series realizes practicality and minimalism based on a restrained form and the harmony of warm solid-wood materials.
Casamia has pursued a global designer collaboration collection project since 2020. As part of a strategy to strengthen product competitiveness after joining Shinsegae, it is an effort to solidify its market position as a premium design furniture brand.
A Shinsegae Casa official said, "We are leading the domestic premium furniture market based on differentiated design and high quality," and added, "We plan to further strengthen our brand competitiveness and market position by continuously expanding collaborations with global designers."