Kyochon F&B, which operates the Kyochon Chicken franchise, said on the 11th that it delivered "Cheorwon Odae Rice" as a Lunar New Year gift to franchise owners nationwide and its executives and employees.
This year's Lunar New Year gift is 10 kg of "Cheorwon Odae Rice" from the Cheorwon area of Gangwon Province, prepared to express gratitude to Kyochon Chicken franchise owners and executives and employees who helped drive Kyochon's growth over the past year. In addition, Kyochon, which has steadily pursued mutual growth with local communities, supported local rice farmers by purchasing rice from the Cheorwon region.
Kwon Won-kang, chair of Kyochon Group, said in a New Year's letter enclosed with the gift, "The reason Kyochon has earned customers' trust for so long is thanks to the basics, principles, and the sincerity of the Kyochon family who have been with us," adding, "Like rice, which symbolizes abundance and blessings, I hope everyone's daily life is always plentiful and reassuring."
The gift will be delivered to Kyochon Chicken franchise owners nationwide as well as to executives and employees of Kyochon F&B and its subsidiaries.
A Kyochon F&B official said, "It is even more meaningful that the rice gift prepared for the Lunar New Year holiday extends to mutual growth with our farmers," adding, "This year as well, we will continue win-win activities that grow together with local communities, along with practical support for franchise owners."