Coffee franchise The Venti said on the 11th that it opened its second Ho Chi Minh City store, "Vinhomes Grand Park." It comes about eight months after it opened its first Ho Chi Minh City store in Jun. last year. With this, The Venti plans to fully target the Southeast Asian market.
The second store, built on local consumer data accumulated from operating the first Ho Chi Minh City location, combines the brand identity with Vietnam's local lifestyle in a more harmonious way. Vinhomes Grand Park, where the second store is located, is a flagship modern residential complex in Ho Chi Minh City, Vietnam, housing about 44,000 households, and is considered a daily life–oriented commercial area.
Based on these location characteristics, The Venti plans to focus on office workers, newlyweds, and young families. To that end, the new store aims to be a space where customers can stay naturally and comfortably in their daily lives. While creating a warm atmosphere so locals can feel psychologically at ease as if at home, it also harmoniously incorporates The Venti's distinctive modern and sophisticated brand image to deliver a differentiated "K" café concept.
The menu strategy has also been refined. Actively reflecting local consumer preferences and feedback confirmed during the operation of the first store, the recipes for each menu item were optimized to local tastes. Based on The Venti's core value of "reasonable premium," the company plans to maintain the competitiveness of Korea's trendy beverages while improving the completeness of locally preferred items to expand the brand experience.
A The Venti official said, "The second store in Vietnam is a location that enhances both the emotional value of the space and the completeness of the menu to blend more deeply into the daily lives of local consumers," adding, "We will continue to build The Venti's unique expansion model in the global market through strategic localization that reflects each region's culture and consumption characteristics."