Lifestyle brand JAJU of Shinsegae Casa Co. released a dedicated pet lifestyle goods series on the 10th.
The products JAJU is unveiling this time are 10 items of pet treats and grooming and hygiene care supplies.
The low-calorie, small-pack dog treats come in five types, designed with both nutritional balance and palatability in mind. With a nutrition plan that lowers calories, they can be given daily without burden.
Representative items include the skin-health "collagen tofu chew," the joint-supporting "glucosamine konjac chew," and the high-protein nutritious treat "cube jerky chicken & pollock."
Hygiene management dog supplies, including the "massage shower head," "dust cleaner," and "phytoncide deodorizer," were designed with both pet safety and owner convenience in mind.
As the pet industry has steadily grown over the past few years, related consumption is expanding beyond feed and treats to hygiene, cleanliness, and overall daily care.
Korea's pet population exceeds 15 million. According to the Ministry of Agriculture, Food and Rural Affairs, the domestic pet market is expected to reach 20 trillion won in 2032.
A Shinsegae Casa official said, "We view pet products not as a simple pet category but as an extension of lifestyle goods," adding, "We plan to continue developing JAJU's unique products that can improve the lives of both pets and their owners."