Jipyeong Brewery said on the 10th that it will hold a K-ulture Day event to promote Korea's local drinking culture in collaboration with the global lifestyle hotel Rise Autograph Collection (hereafter Rise Hotel).
Jipyeong Brewery will serve Jipyeong Saeng Makgeolli and Jipyeong Soju by the glass at the Side Note Club, a rooftop bar on the 15th floor of Rise Hotel, every Thursday from 5 p.m. to 2 a.m. the following day through the end of March. It also put together representative K-food snacks such as old-style lunchboxes, tteokbokki, ramen, and sweet-and-spicy fried chicken.
The event was planned to reflect the characteristics of Rise Hotel, where about 90% of guests are foreigners, and the sensibility of the Hongdae area, a hub of culture and art. In particular, Jipyeong Brewery noted that the collaboration with a globally minded lifestyle hotel is designed to let people experience Korean alcohol culture in a more refined and approachable way.
A Jipyeong Brewery official said, "Starting with this collaboration with Rise Autograph Collection Hotel, we plan to steadily expand opportunities to experience traditional liquors, focusing on spaces that global tourists naturally visit, such as hotel lounges and bars."