Beanpole Golf unveiled a new BI (brand identity).
Beanpole Golf of Samsung C&T's fashion institutional sector said on the 9th that it is renewing the brand with the concept of "Playable Classic" and will unveil a newly developed logo.
Launched in 2001, Beanpole Golf is being reborn through the new concept of "Playable Classic" as a brand that combines not only classic beauty but also functionality for performance on the course.
Beanpole Golf's new symbol weaves together the brand's English initials B, P, and G in harmony to evoke the look of a caddie bag seen from above. It symbolically expresses the diverse appeal of golf and the value of a golfwear brand.
Beanpole Golf also introduced the "B_under line," which will debut this spring season. Designed with a focus on functionality, B_under carries a dual meaning of single player (be under) or new record (beyond).
To mark this brand renewal, Samsung C&T's fashion institutional sector will offer a 10% discount to customers who purchase SS season products on SSF Shop, the company's online shopping platform, and at Beanpole Golf stores. It is also running a giveaway event offering freebies such as socks, golf balls, and ball markers.