CU said on the 8th that it will roll out discounts on holiday-related products along with the launch of simple Lunar New Year meals.
According to CU, lunchbox sales during last year's Lunar New Year holiday rose 19.4% from a year earlier. In particular, locations where one-person households mainly live—such as studio clusters, officetels, and university districts—accounted for 65.1% of sales. Accordingly, CU planned discount events for Lunar New Year-related products such as eggs, sliced rice cakes for tteokguk, and dumplings, along with the launch of simple meals featuring a variety of holiday dishes.
The simple Lunar New Year meals CU will introduce on the 10th are two items: an eight-side dish lunchbox set meal and a set of seven types of jeon. "New Year, lots of blessings dosirak" is an eight-side dish lunchbox filled generously with a variety of signature Lunar New Year sides, including marinated grilled pork ribs, jeon, and seasoned namul.
"New Year, receive many blessings jeon" is a single-serve dish packed with seven types of jeon, including squid fritters, kimchi jeon, donggeurangttaeng, and five-color sanjeok.
CU also plans to run a "Lunar New Year product promotion" through the end of this month, offering up to buy-one-get-one-free on high-demand holiday-season items such as frozen dumplings, frozen pajeon, rice tteokguk sliced rice cakes, and tofu.