CJ CheilJedang said on the 8th that it will operate a "Bibigo zone" at the "Milano-Cortina d'Ampezzo Olympics Korea House" organized by the Korean Sport & Olympic Committee (KSOC). At the world's largest-scale event, the company plans to showcase Bibigo products and accelerate the expansion of its European food business.
Korea House, with CJ Group as the title sponsor, has been set up at the historic "Villa Necchi Campiglio" in central Milan and is operating from the 5th to the 22nd. Alongside supporting the national team, it serves as a national promotional venue to highlight K-food and K-culture.
CJ CheilJedang installed a booth in the "K-culture zone" set up on the outdoor tennis court, modeled after a convenience store along the Han River in Seoul. Visitors who follow the official Bibigo Instagram account will receive two varieties of "Bibigo stir-fried noodles" sold locally in Europe (K-BBQ flavor and kimchi flavor).
A CJ CheilJedang official said, "We expect this event will allow us to introduce Bibigo and K-food to more global consumers," adding, "As a leading K-food brand, we will promote the taste of Korean cuisine to the world through various marketing activities."